Trademark is a sign that individualizes the goods or services of a given enterprise and distinguishes them from the goods or services of its competitors. What makes a business succeed are not products but brands.
Any word, logo, combination of colours, slogan, smell etc. can be registered as a trademark.

Benefits of registering a trademark

• It creates prima facie evidence as to ownership of the mark and makes it easy to stop your competitors or third party from using similar or deceptive name.
• It helps to identify goods or services of one seller and distinguish them from good or services of others.
• Prevent competitors from copying the brand.
• Act as a tool in advertising and selling.
• Helps customers in identification of source or origin of a product or service.
• It can become the most valuable asset of a business.